At Creative Technology, we are experts in website design and creation for manufacturers. Years of experience serving only manufacturers means we know the industry terminology to help you convey your information clearly and effectively.
A key component of a Creative Technology website is its visual imagery. Related photo and video content to accompany the written word make your story more engaging for your customers and prospects.
Attracting & Engaging Visitors
The first of these, drawing your audience, relates to attracting those searching for new vendors and information. We call this SEO or search engine optimization. Our core strategy here is organic searches, using terminology in our text that matches the terminology for which your prospects are searching. "plastic injection molds," "in-mold decorating," "end-of-arm tooling," and other words and phrases like this are the key to how Google and other search engines connect prospects with your site. We enhance the menu layout and text on the site to attract more hits from search engines by using more keywords in the text, as well as lists of things like industries served, product examples, specialties, etc. These words also help those clients who want more facts and drill down for the details about all you have to offer.
The second aspect to a strong website is visitor engagement. We attack this by creating a solid and logical organizational (menu) structure, and then populate it with a combination of interesting imagery and words that help the viewer understand what makes your company the best business partner for them. The images are integrated into the text to tell a story with a logical flow. We use various tools like frames or mouseover zooms to help the images pop and draw the viewer's attention. Most important to this is that through our selection of words and imagery, we work to convey a sense of your company's culture, promoting the partnership that you can provide your clients.
We are able to provide a lot of help with the creation of text, however ultimately what we provide for ideas is all subject to fine-tuning and editing by you and your team. We will write draft versions of the text on the site to expand on the current site's content. Any help available including old brochures, standard terms and conditions, sales-type text from proposals, etc., can help a lot with this step. In some cases we may ask that your project managers and sales representatives provide bullet points or text about specific topics to help us with creating the rough drafts. The final text is normally honed from the collaboration with your team for site finalization. In all cases, we will work with you to help ensure that we leverage trade terminology and organic search phrases as much as possible.
Creative Technology is a unique resource for website design, combining the experience of more than 40 years in high-tech manufacturing with an eye for imagery that will get you noticed.